Writing.

Operating notes from Okan Özalan, co-founder of GOGOGO LLC and GOTONOM: how to run product, customers and pricing in a small company, from the playbook he uses every week.

• OperationsHow do you run product and B2B for four software products at once?You give every product the same operating system: one weekly ship rhythm, one dashboard per product, pricing decided from day one and a clear split between who owns engineering and who owns customers. Then you protect the calendar so each product gets a real slot, not the leftovers.Read the post
• B2B salesHow should a small team run a B2B pricing conversation?Decide your price and your walk-away point before the call, spend the first half on the buyer's problem and what it costs them, and put a written number on the table yourself. If the deal needs proof, agree a pilot with a pass or fail definition, not an open free trial. This is the playbook Okan Özalan uses for pricing calls at GOGOGO LLC and GOTONOM.Read the post