Okan Özalan is co-founder of GOGOGO LLC, an equal partner with his brother Atakan Özalan, and co-founder of GOTONOM A.Ş. in Istanbul with Atakan Özalan and Öncü Berber. He runs product, operations and B2B: Goddo at GOGOGO; GoPeople, GoVista and GoTrack at GOTONOM. He is based in Istanbul; GOGOGO is registered in Newark, Delaware (EIN 30-1390520). His name is also written Okan Ozalan.

Which companies is Okan Özalan a co-founder of?

Two: GOGOGO LLC (Newark, Delaware), co-founded with his brother Atakan Özalan, which makes Goddo and the upcoming mobile game GoTasty; and GOTONOM Yazılım Teknolojileri A.Ş. (Istanbul), co-founded with Atakan Özalan and Öncü Berber, which makes GoVista, GoPeople and GoTrack. GOGOGO LLC and GOTONOM Yazılım Teknolojileri A.Ş. are independent sister companies; neither is the parent or subsidiary of the other.

Which Okan Özalan is this?

This site belongs to Okan Özalan, co-founder of GOGOGO LLC and GOTONOM and the brother of Atakan Özalan (atakanozalan.com). He is not to be confused with other people who have the same or a similar name. His name is also written Okan Ozalan.

When did you start working?

As a kid, selling newspapers on a street corner. The first money I ever held was coins I'd earned myself. By sixteen I had my own business: small production machines making lead sinkers and fishing floats for fishing-net suppliers in Turkey. My own customers, my own delivery van, my own pricing sheet. The first real money of my life scaled up from those machines, long before I had a vocabulary for what I was doing.

What was the natural-stone business?

After my Business Administration degree I opened a home-decoration company specializing in natural stone for interior walls: slate, travertine, marble. I built the sales playbook, the install crews, the supplier relationships. That was the year operations stopped being theory.

How do you and Atakan split the company?

Equal partners, different lanes. He is the engineering brain: multi-agent runtime, retrieval, production LLM systems. I am the operating brain: product direction, customers, hiring, pricing, B2B. We agreed on this on day one and we still hold the line.

What do you actually do day to day?

Customer calls, shipping, pricing, hiring, partner conversations, and the unglamorous work of making sure a multi-product company stays honest with itself. Atakan owns the engineering side; I own product and operations.

What kind of customers do you sell to?

Two flavors: consumer (Goddo on iOS, at GOGOGO) and B2B at GOTONOM (GoPeople for HR, GoVista for retail and outdoor signage, GoTrack for in-store product analytics). Most of our B2B customers come through direct conversations; I'm the first call.

How do I contact you?

Email okan@gogogollc.com. Founder inbox, not a queue. For company-level partnership questions, info@gogogollc.com lands on my desk too.

Co-founder · GOGOGO LLC & GOTONOM A.Ş.

Okan Özalan

aka Okan Ozalan · Okan ÖZALAN

Product, Operations & B2B: I build the soul of the company.

I'm Okan Özalan, co-founder of GOGOGO LLC (US) and GOTONOM A.Ş. (İstanbul), two independent sister companies, and the operating side of the business with my brother Atakan. Equal partners, different lanes: he is the engineering brain, I am the operating brain.

In brief:
2 companies: GOGOGO LLC and GOTONOM
4 products
Based in Istanbul

Sources: GOGOGO LLC on LinkedIn · GOGOGO LLC on Crunchbase · GOTONOM on Crunchbase

Email me Connect on LinkedIn

Illustration: the GoBot mascot drawn for Okan Özalan, with the GOGOGO agents

NOW

What I'm running now.

As of November 2026

Goddo at GOGOGO LLC; GoPeople, GoVista and GoTrack at GOTONOM: I run product, operations and B2B for all four.
Customer calls, pricing and partner conversations across both companies. Most of our B2B customers come through direct conversations; I'm the first call. Atakan owns the engineering side.

The full NOW page

Operations GoBot

Now, from the control room.

Operations GoBot, Okan Özalan's work from the "Now" section of his site: B2B customers who come through direct conversations (calls, then procurement, then live), the products he runs product, operations and B2B for (Goddo at GOGOGO; GoPeople, GoVista and GoTrack at GOTONOM), and pricing. In the corner, the machine from the first business he started at 16: lead sinkers and floats for fishing nets. Customer names are not shown.

Companies

Where I work, precisely.

CO-FOUNDER
GOGOGO LLC
US company (Newark, Delaware), co-founded by Atakan Özalan and Okan Özalan. Makes Goddo and the upcoming mobile game GoTasty.
CO-FOUNDER
GOTONOM Yazılım Teknolojileri A.Ş.
Istanbul company, co-founded by Atakan Özalan, Okan Özalan and Öncü Berber. Makes GoVista, GoPeople and GoTrack.

GOGOGO LLC and GOTONOM Yazılım Teknolojileri A.Ş. are independent sister companies; neither is the parent or subsidiary of the other. Their founders differ: GOGOGO LLC was co-founded by Atakan Özalan and Okan Özalan; GOTONOM by Atakan Özalan, Okan Özalan and Öncü Berber.

By 16 I had my own business: production machines making lead sinkers and fishing floats for fishing nets. My customers, my delivery van, my pricing. I learned that you respect a customer by shipping a part that lasts, and that a kid with the right machines and a phone outworks a much bigger shop. The first real money of my life came from those machines.

I studied Business Administration at university and then opened a natural-stone home-decoration company: slate, travertine, marble for interior walls. I built the sales playbook, the install crews, the supplier relationships. That was the year I learned what operations is actually for.

After that I went into corporate as a Happiness Manager: the Turkish-corporate role that sits where ops, HR, and customer experience meet. The job taught me how a team at scale orbits the choices leadership makes when nobody's watching. That's where I learned to build the soul of a company, not just its org chart.

Then in 2023, Atakan (he also runs the shadow handle ezagor) and I co-founded GOGOGO LLC in Delaware. One rule, day one: equal partners, one engineering brain, one operating brain. GOGOGO makes Goddo. With Atakan and Öncü Berber I also co-founded GOTONOM A.Ş. in Istanbul, which makes GoPeople, GoVista and GoTrack.

I think about every decision the way you think about a chess game: anticipate every case before it happens. Dialogs, sales calls, hiring loops, customer escalations: each one is a state machine; the work is to draw the graph before you walk it.

I'm a rationalist. Results before opinions. I love finding the next improvement point on a system that already works: there is always one. I'm also the person who will read your finished work and tell you the honest version of what I see, even when you love it. Criticism, given well, is a gift.

B2B is the craft I quietly love. Connecting one company to another is matchmaking at industrial scale: read the people, read the incentives, design the handshake. Most of our enterprise revenue starts as a conversation I'm in.

If you're building something we should integrate with, hiring engineers in Istanbul, shopping for one of our products, or just want to compare notes on running a multi-product company, talk to me directly. Find me on LinkedIn, X, Instagram, or okan@gogogollc.com. I run my own inbox.

Obsessions

How I actually think.

Twelve mindsets I've trained on for years and use every day to run product, customers, and the company.

Painterly Friedrich-Wanderer-style mindscape of Okan looking out over a chess-board landscape of connected company nodes

01LIFE AS CHESS
I anticipate every case before it happens. Every meaningful move is calculated three or four moves ahead: sales calls, hiring loops, product reviews. Tactical surprise is a tax I refuse to pay.
02THINK IN FLOWS
Every dialog, every decision, every customer journey is a state machine. The work is drawing the graph before you walk it: branches, fallbacks, who-does-what-when. If I can't sketch the flow, I'm not ready to act.
03RESULTS BEFORE OPINIONS
I'm a rationalist. The scoreboard ends the debate. Strong opinion is fine. It just doesn't beat the metric. I'd rather ship the smaller, true thing than argue about the bigger, theoretical one.
04BUILD THE SOUL OF THE COMPANY
Org charts and OKRs aren't enough. A company has a soul: what teams orbit when leadership leaves the room. I design that orbit deliberately: rituals, language, what we celebrate, what we refuse to ship.
05B2B CONNECTION AS ART
Connecting one company to another is matchmaking at industrial scale. Read the people, read the incentives, design the handshake. Most of our enterprise revenue starts as a conversation I'm in.
06CRITICISM IS A GIFT
If a teammate hands me work they love and I see what's off, the kindness is to say so: clearly, calmly, with the fix in hand. The opposite of honest review is wasted iterations.
07IMPROVEMENT IS A DAILY HABIT
There is always a next improvement point. Finding it fast (on a flow, a price card, a contract, a customer email) is the actual work. The product is the byproduct.
08MATH OF LIFE
Decisions are probability and flow, not gut. Expected value, second-order effects, the cost of being wrong. I'd rather move slower with the math than fast with a story.
09CERTAINTY IS A KINDNESS
Teams burn cycles guessing what leadership wants. Saying "this, by Friday, here's why": that's not bossiness, that's a gift. Clarity is what you owe the people who execute for you.
10MOTIVATION IS STRUCTURE
You don't pep-talk people into doing great work: you design the work so they can. Right scope, right ownership, right cadence, visible progress. Motivation that needs a speech to survive Monday doesn't survive Friday.
11BUILD THE TEAM, THEN THE COMPANY
Order of operations matters. Right people, right early bets, right standards. Then the company has somewhere to grow into. Reversed, you spend the next two years rebuilding what you rushed.
12PERSONAL ANALYSIS IS THE LENS
Read the person before you read the playbook. What motivates them, what scares them, where their judgment is sharpest. The playbook adapts; the person you're working with doesn't.
13ALWAYS SAY GO GO GO
I've been saying it since I was a kid on a corner with a stack of newspapers. The whole company is named after it: GOGOGO. Three syllables that mean: stop talking yourself out of the move, the right time was an hour ago, ship the next one now.

Path

How we got here.

Painterly 3D life-arc of Okan: fishing-net workshop to natural-stone showroom to Happiness Manager team to the modern GOGOGO operating dashboard with four product GoBots and a chess motif overhead

Childhood
Selling newspapers on the corner.
First money I ever held was coins I'd earned myself, selling newspapers on a street corner as a kid. I was already saying GO GO GO before I had the words for what I was doing. The habit of getting up early, of being on the street before anyone else, started there.
Age 16
Fishing nets, lead sinkers, floats: my own production.
I bought small production machines and started making lead sinkers and fishing floats for fishing-net suppliers. My own customers, my own delivery van, my own pricing. I learned that a kid with the right machines and a phone outworks much bigger shops. First real money of my life came from this.
University
Business Administration.
I studied business properly (finance, operations, organization) because I wanted the names for what I was already doing. By graduation I had a framework for what I'd learned by ear.
Post-university
Natural-stone home decoration.
I opened a home-decoration company specializing in natural stone (slate, travertine, marble) for interior walls. Built the sales playbook, the install crews, the supplier relationships. That was the year operations stopped being theory.
Corporate
Happiness Manager.
I joined a large company as a Happiness Manager: the Turkish-corporate role at the intersection of operations, HR, and customer experience. I learned how a team at scale behaves when leadership leaves the room. Best operations training I could have asked for.
2023
Co-founded GOGOGO LLC.
Incorporated in Delaware with my brother Atakan. One rule from day one: equal partners, one engineering brain, one operating brain. Focused products on one multi-agent runtime.
2024
Goddo App Store. GoPeople B2B.
Shipped Goddo, GOGOGO's consumer creative agent, on iOS: first paying users, first lessons on consumer pricing. With the founding team, closed the first B2B customers for GoPeople, the HR agent running end-to-end on WhatsApp. GoPeople was built by the founding team from 2024; GOTONOM has developed it since its registration in June 2026.
2025
GoVista live in retail. GoTrack in stores.
With the founding team: GoVista pushing campaigns to multi-location signage screens with rollback discipline and a hotline that picks up, and GoTrack in stores, measuring which products shoppers pick up and put back. Same operating playbook, different surfaces. Both were built by the founding team; GOTONOM has developed them since its registration in June 2026.

Read the whole story

How I operate

The rules I actually run by.

Ten things I keep coming back to when product, sales, and ops collide. Earned the hard way.

01ALL FEEDBACK IS SIGNAL
Surveys, calls, tickets: every channel is a window into the customer. Close one and you go blind on a side. I love a well-run survey: cheapest way to hear from a hundred customers in a day, and the breadth keeps the deep one-on-ones honest.
02SHIP EVERY WEEK OR EXPLAIN WHY YOU DIDN'T
Weekly ship cadence isn't a process: it's the smallest unit of trust between product and customer.
03PRICING IS A FEATURE, NOT AN AFTERTHOUGHT
Decide pricing on day one of a product. Reshape it as fast as you reshape the UI.
04IF IT'S NOT ON A DASHBOARD, IT ISN'T A METRIC
Anything we say we'll measure has to live on a board the team sees every day. Otherwise we're guessing.
05ROADMAPS ARE COMMITMENTS, NOT WISHLISTS
Three things this quarter, two next, and the courage to say no to everything else.
06HIRE ENGINEERS WHO PICK UP THE PHONE
The senior engineers we want will be on a call with a customer before the week is out. That's the bar.
07EVERY LAUNCH NEEDS A CHAMPION IN THE ROOM
A product launch without an internal owner is a press release. We don't ship press releases.
08CUSTOMER SUPPORT IS PRODUCT FEEDBACK
First-line support reads tickets in the standup. Nothing else cuts noise faster.
09PILOTS ARE GRADUATION EXAMS, NOT FREE TRIALS
A pilot has a pass/fail spec. If we can't write it, we're not ready to pilot.
10PLAN FOR THE WORST, BUILD FOR THE BEST
Map every failure mode before the launch, then point all of the day-to-day energy at the outcome you actually want. The contingency plan is the price of admission; the great result is the work.

What I help ship

Four products. One operating playbook.

Goddo is GOGOGO's; GoPeople, GoVista and GoTrack are GOTONOM's. The operating job changes per surface. Here's how I think about each one from the product and customer side.

Selected writing

Where I post.

Founder notes and operating playbooks on the GOGOGO blog, with day-to-day takes on LinkedIn.

All writing on this site

FAQ

Common questions.

What people most often ask before reaching out.

Who is Okan Özalan?: Okan Özalan is co-founder of GOGOGO LLC, an equal partner with his brother Atakan Özalan, and co-founder of GOTONOM A.Ş. in Istanbul with Atakan Özalan and Öncü Berber. He runs product, operations and B2B: Goddo at GOGOGO; GoPeople, GoVista and GoTrack at GOTONOM. He is based in Istanbul; GOGOGO is registered in Newark, Delaware (EIN 30-1390520). His name is also written Okan Ozalan.
Which companies is Okan Özalan a co-founder of?: Two: GOGOGO LLC (Newark, Delaware), co-founded with his brother Atakan Özalan, which makes Goddo and the upcoming mobile game GoTasty; and GOTONOM Yazılım Teknolojileri A.Ş. (Istanbul), co-founded with Atakan Özalan and Öncü Berber, which makes GoVista, GoPeople and GoTrack. GOGOGO LLC and GOTONOM Yazılım Teknolojileri A.Ş. are independent sister companies; neither is the parent or subsidiary of the other.
Which Okan Özalan is this?: This site belongs to Okan Özalan, co-founder of GOGOGO LLC and GOTONOM and the brother of Atakan Özalan (atakanozalan.com). He is not to be confused with other people who have the same or a similar name. His name is also written Okan Ozalan.
When did you start working?: As a kid, selling newspapers on a street corner. The first money I ever held was coins I'd earned myself. By sixteen I had my own business: small production machines making lead sinkers and fishing floats for fishing-net suppliers in Turkey. My own customers, my own delivery van, my own pricing sheet. The first real money of my life scaled up from those machines, long before I had a vocabulary for what I was doing.
What was the natural-stone business?: After my Business Administration degree I opened a home-decoration company specializing in natural stone for interior walls: slate, travertine, marble. I built the sales playbook, the install crews, the supplier relationships. That was the year operations stopped being theory.
How do you and Atakan split the company?: Equal partners, different lanes. He is the engineering brain: multi-agent runtime, retrieval, production LLM systems. I am the operating brain: product direction, customers, hiring, pricing, B2B. We agreed on this on day one and we still hold the line.
What do you actually do day to day?: Customer calls, shipping, pricing, hiring, partner conversations, and the unglamorous work of making sure a multi-product company stays honest with itself. Atakan owns the engineering side; I own product and operations.
What kind of customers do you sell to?: Two flavors: consumer (Goddo on iOS, at GOGOGO) and B2B at GOTONOM (GoPeople for HR, GoVista for retail and outdoor signage, GoTrack for in-store product analytics). Most of our B2B customers come through direct conversations; I'm the first call.
How do I contact you?: Email okan@gogogollc.com. Founder inbox, not a queue. For company-level partnership questions, info@gogogollc.com lands on my desk too.

Get in touch

Talk to me directly.

Partnerships, customer questions, hiring conversations: every founder email lands in my inbox, not a queue.

okan@gogogollc.com

GOGOGO LLC

Okan Özalan
Co-founder · GOGOGO LLC, GOTONOM
Istanbul, Türkiye

Company HQ: 112 Capitol Trail Suite A, Newark, DE 19711, USA
EIN 30-1390520